Calentón

Brand Identity · Packaging & Label Design

Calentón is a Mexican hot sauce brand that turns up the heat with an intense, bold twist. Named after a slang term for intense heat and excitement, Calentón is made for those looking to add a fiery kick to everyday dishes. It comes in three flavours, Jalapeño, Habanero, and Ghost Pepper.

Calentón wanted a bold, energetic, and intense brand identity. They wanted this Mexican hot sauce to have branding that reflects the culture, and the visuals they had in mind. I wanted to design something unique, and therefore I decided to create a little illustrative mascot for their branding. This would serve as a combination mark, which is a symbol mixed with a word mark. The overall branding is simple, yet bold. I wanted something to balance the bold and bright branding, to make it stand out even more. I put the intense colour palette on an off-white label for their hot sauce. The illustrative symbol was designed to reflect the fiery kick of the hot sauce.